Customer's should "know" better according to YELP! Representative - CONSUMER WARNING!

ANOTHER DAY FIGHTING THE FRAUDULENT LOCKSMITH LISTINGS THAT SATURATE ONLINE LISTINGS:
******** CONSUMERS BEWARE************
Interesting meeting today with a YELP! representative about their website. She directed me around their site for a while when I realized that as of page 38 (there were MANY more pages but at this point I was physically sick to my stomach of their blatant lack of providing reputable listings) of locksmith listings in Mesa, AZ, with 10 locksmith listings per page, that there were only 4 locksmith companies that I knew for a fact were local reputable companies. 4 out of 380! The rest I had recognized, because they were on the list of fraudulent locksmiths put out by the BBB. Among those I found 5 listings for a well known local locksmith, using his legal company name but a fake address and a phone number other than the legitimate company's phone number in every listing! I pointed it out to her and she told me that that locksmith must have someone putting those listings on there, and seemed shocked when I pointed out that the 5 fraudulent listings had different addresses (not one Arizona locksmith company has more than one location) and the phone numbers went in a sequential order. I then directed her to that company's website telling her to see for herself their real address and phone number. She seemed appalled and told me she was going to her boss and they were going to have to do something about this!
After several hours of proving to them that a few simple online steps proves that MAJORITY of the locksmiths listing on their local site were fraudulent, she met with her boss to present the extremely easy steps I showed her to weed out the hundreds of fraudulent locksmiths listed, at least on a legal first step basis. I even provided her with the list of known fraudulent locksmiths that the BBB posts on the internet. I thought FINALLY, a company that can actually say that they are the first online resource for fraudulent free listings!
Their response: that it would be a "waste of their time" to remove them and that their customers should know better than choose to do business with one of the many fraudulent locksmiths listed. I asked her how in the world someone that's searching those listings is possibly supposed to be able to find the 4 legitimate locksmiths among the hundreds of fraudulent ones??? She said, by basing their decision on the number of reviews the company has and that their listing says they're members of ALOA. A side note, she had spent 15 minutes earlier in our conversation explaining to me that their site is not based on reviews as their customers are smart enough to know that any more than 20 5 star reviews is proof that the company is writing it's own reviews. That their customers pick companies with 4 star reviews or less.
I pointed out to her that between the 4 legitimate locksmiths on the site, that I could find, they had a total of 3 reviews! The locksmith with the most reviews on their site:
A) Does not have their business name legally registered with the Arizona Corporation Commission or the Arizona Secretary of State's office for trade names
B) According to Google Maps street view the address is an empty building and a search for a locksmith within that map's vicinity does not produce any results C) According to ALOA's locksmith member list that company is NOT a member.

So here I sit, wondering how a company that claims to be promoting trustworthy, reputable local businesses can turn their cheek to the fact that they are doing their customers' a huge disservice by leaving them to fend for themselves, allowing them to be fed to the price gouging wolves by willingly listing and promoting known fraudulent locksmiths?

How are we supposed to increase local revenue and help Arizona's economy recover if people are unwillingly using locksmiths based in other states?

CONSUMERS BEWARE!

For further information and a complete list of tips on choosing a reliable, local locksmith, please see our website, http://www.americankeyandsafe.com/ or feel free to visit our retail shop at 6055 E. Southern Avenue Suite #103, West of Power Road on the South side of Southern in the WalMart shopping center! We'd love to see you!