NY Fraudulent Locksmith Sued In Wisconsin

NY based Locksmiths Inc. has been sued in Wisconsin for doing business under 113 different business names, listing a different, fake address for each business name and a different phone number for each listing, all which rang through to the one company.

Majority of customers wouldn't do business with a company that uses misleading and false advertising techniques, but most of them aren't aware that it's even happening. Arizona has been inundated with fraudulent locksmiths using these same practices. Our local phone books and internet listings are riddled with hundreds, if not thousands, of business names that list false addresses and whose phone numbers ring to an out of state call center. Finding the reliable, local locksmiths among these fraudulent listings is a time consuming and almost impossible task for a consumer, many of which are in an emergency lock-out situation and don't have the time or resources to figure it out. They believe that the printer of the phone book or the host of the internet listing site has "policed" their listings, which majority of the time is not the case. Many of the phone books and internet sites purchase their listings from another source, where the fraudulent listings are already posted, spreading their poison even further and causing more harm to the local locksmiths that are being robbed of revenue.

The article states, "The single company in New York gave the illusion of being many local companies by advertising in telephone directories and internet listings, a practice that has come under scrutiny of consumer investigators across the country".

http://host.madison.com/wsj/news/local/crime_and_courts/article_4e39500a-cb2c-11de-bde2-001cc4c03286.html